Passionate lash enthusiasts helping Australians achieve beautiful, healthy lashes since 2023.
LashAU was born from a simple frustration: finding reliable, honest information about eyelash extensions in Australia was nearly impossible. As lash enthusiasts ourselves, we spent countless hours researching products, testing different application techniques, and learning the nuances between classic sets, Russian volume, and hybrid styles. We discovered that the lash industry, while growing rapidly across Sydney, Melbourne, Brisbane, and beyond, lacked a dedicated educational resource that prioritised the consumer's wellbeing over quick sales.
Our founding team includes certified lash technicians, beauty industry professionals, and everyday lash lovers who understand the difference between a 0.05mm and 0.07mm diameter fibre, the importance of proper isolation during application, and why retention varies so dramatically between clients. We've experienced the disappointment of poorly applied extensions that damaged natural lashes, and we've felt the confidence that comes from a perfectly executed set. These experiences drive everything we do.
Today, LashAU serves as Australia's premier independent resource for eyelash extension education. We don't operate a salon or sell our own branded products. Instead, we focus entirely on testing, researching, and reviewing the products available to Australian consumers. Our team personally trials strip lashes, magnetic systems, DIY cluster kits, and professional-grade supplies to provide genuine, experience-based recommendations.
We believe that everyone deserves access to accurate information about lash extensions. Whether you're a first-timer curious about the difference between mink and synthetic fibres, or an experienced wearer looking to master at-home maintenance, our guides are written to educate rather than sell. We cover topics from lash mapping techniques and eye shape analysis to aftercare routines that actually work in Australia's unique climate conditions.
Our commitment extends to safety education. We regularly publish content about patch testing for cyanoacrylate allergies, recognising the signs of poorly trained technicians, and understanding the importance of proper lash cycling. We believe informed clients make better decisions, leading to healthier natural lashes and more satisfying extension experiences.
Every product featured on LashAU undergoes real-world testing. For strip lashes and magnetic systems, we assess comfort, durability, ease of application, and value across multiple wears. For professional supplies and DIY kits, we evaluate bond strength, retention times, and compatibility with different adhesive types. We consider factors like humidity resistance (crucial for Queensland's tropical climate) and how products perform during activities common to Australian lifestyles, from beach swimming to gym sessions.
Founder & Lead Editor
Certified lash technician with 8 years of experience. Sophie trained in both classic and volume techniques and has worked in salons across Melbourne and Sydney.
Product Tester & Writer
Beauty journalist with a passion for eye makeup. Emma tests every product featured on our site and writes our in-depth how-to guides.
Safety & Education Specialist
Former salon trainer with expertise in lash health and safety protocols. Jessica ensures all our content meets Australian beauty industry standards.
We're committed to maintaining editorial independence. While we may earn commissions through affiliate partnerships when you purchase products through our links, this never influences our recommendations. We feature products based solely on their merit, and we're just as likely to warn you away from overpriced or underperforming options as we are to recommend quality alternatives. Your trust is our most valuable asset, and we work every day to earn it through honest, helpful content.
Thank you for being part of the LashAU community. Whether you're here to find your first pair of strip lashes or to perfect your volume fan technique, we're honoured to be part of your lash journey.